Number of monthly visits to Asos.com worldwide 2019-2021

ASOS is one of the most successful clothing retailers that sell only through its online platform, Asos.com. Between February 2019 and October 2021, traffic to the ASOS website saw the highest visitor numbers in the run-up to the Christmas trading period in November 2020. A large portion of desktop visits to asos.com came from the United Kingdom, where the online retailer is based.

ASOS: the UK's online fashion darling

In the last five years, ASOS’ online clothing business has flourished across every geographical market where the retailer is active. To this day, retail sales generated from the United Kingdom make this country ASOS’ biggest market. The European Union came in second, with over one billion British pounds worth of retail sales under its belt in 2021.

Strong share of voice

When compared to other purely online and multichannel fashion retailers, ASOS has an outstanding presence across the web as well. By the end 2021, asos.com ranked second among the top fashion retailers in the UK based on their share of voice. Only surpassed by next.co.uk, asos.com had a share of voice of almost six percent, a metric that refers to each retailer’s search visibility as a percentage of the entire online fashion market.